Laying the Foundation with Derby City Pools
Before Derby City Pools began installing backyard pools, this company was known for doing everything else that involved creating that beautiful backyard wonderland. Think: pergolas, retaining walls, pavilions, outdoor kitchens, and decks.
In business for 20+ years, Derby City Pools has some well-earned mud on its tires and paved an impressive path to where it finds itself today. As customers, friends and associates recognized the quality and superiority of the work Derby City Pools was performing, it was suggested to them in 2010 that they consider adding pool installations to their portfolio of already highly-regarded outdoor living.
“A good friend of ours owns a liner pool company and he suggested Alex and I consider putting in backyard swimming pools in addition to what we already offer,” reflected Rick, who noted Derby City Pools waited a year or so before actually diving into this idea. Although their friend specialized in liner pools, Rick and Alex began to lean towards the fiberglass option after doing some initial research.
“We figured out fiberglass swimming pools were a quick and easier install for us as well as easier for the customer,” expressed Alex.
Once this decision was made, Derby City Pools hit the ground running, and top-of-the-line fiberglass swimming pools became an integral part of their overall portfolio of products.
Although Alex and Rick kick-started their backyard swimming pool installation career as dealers for a couple of other fiberglass swimming pool companies, those professional associations began to crumble as communication barriers and lag times with product delivery created some challenges, making it difficult for Derby City Pools to deliver the superior service on which they pride themselves. What those associations with the other pool companies did do, however, was give Derby City Pools the unique chance to evaluate the service and product capabilities of each company. As a result, they chose Imagine Pools®, valuing it as a superior company with a
Fortunately, Derby City Pools eventually found themselves in partnership with POOLCORP, the world’s largest wholesale distributor of swimming pool supplies and outdoor living products, at the suggestion of Superior Pool Products (SPP), a wholesale-only supplier for pool industry
The high-end work for which Derby City Pools is known complements Imagine Pools®, which is the exclusive supplier of high-quality composite fiberglass swimming pools to POOLCORP. As a result, the SPP representative for Derby City Pools introduced them to Imagine Pools® line of swimming pools, spas, and tanning ledges.
“We had always purchased our pumps, filters and other equipment from them, just not their pools,” noted Alex. “SPP saw the high-end work we were doing at the time and suggested we needed to offer a high-end fiberglass swimming pool as part of our products line. We are extremely particular on the products we use, and people don’t just come to us based on price but rather on the quality of what we offer as well as from word-of-mouth referrals.”
After reviewing the full line-up of Imagine Pools®, which offers 10 unique pool designs, three spas and three tanning ledges, and more importantly appreciating the quality construction of the products, Derby City Pools made the decision to become a dealer for Imagine Pools in 2014.
“Our relationships with those other fiberglass swimming pool companies just became increasingly difficult and logistically challenging,” explained Alex. “Imagine Pools was the answer for us.”